Schaeffler Group USA Inc.
Judy P. Love
Marketing Specialist
5370 Wegman Drive
Valley City, OH 44280-9700
Tel. +1 330558-5263
Fax +1 330558-5363
2011-11-11 | 000-003-532 US-US
SCHAEFFLER GROUP USA INC., VALLEY CITY
Schaeffler Group USA Inc. Aftermarket Division recently hosted the Automotive Aftermarket Parts Alliance Service Dealer Advisory Council at their LuK Automotive Training Academy located in Wooster, OH. The event, which took place October 3-5, was attended by ten (10) key independent automotive repair shops owners who represent the more than 3,000 affiliated Auto Value / Bumper to Bumper Certified Service Centers from across the United States and Canada.
The prestigious council meets annually with Alliance headquarters personnel for the primary purpose of reviewing and sharing ideas to better improve service and programs with the Alliance group members, and ultimately with the customers of their respective shops. The ultimate goal of the group is to insure that all associated Professional Technicians have access to the key resources necessary to be “best in class” in their field.
The Schaeffler Group personnel conducted a plant tour of the LuK manufacturing facility where the advisory council saw the latest in torque converter and clutch manufacturing technologies. Subsequent to the plant tour, the Schaeffler Group spent time with the advisory council to identify how they could better train and equip today’s professional shop owner to service their customers seeking a clutch installation more effectively.
Jon Owens, Vice President of Sales and Market Development for the Alliance Group stated; “We could not have asked for a better facility along with the hospitality that the Schaeffler Group offered to all of our attendees. This was a very productive and successful meeting for our ASDA Council.” Bill Hanvey, Schaeffler Group’s Vice President of Sales and Marketing stated, “This was a unique opportunity to get 10 of the most successful shop owners affiliated with the Alliance Group in one room to discuss the needs of the modern shop owner; we value their feedback and perspective on better marketing our products.”
Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, a premier automotive parts distribution group serving independent warehouse distributors across North America and Europe. As the source for quality parts and service for over 2,300 parts stores and almost 2,900 certified service centers, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service.
Schaeffler Group USA Inc. is a leading partner to the automotive replacement parts markets in North America. The group, which includes the LuK, INA and FAG brands, offers a broad range of technologies for engine, transmission and chassis applications.
1 hour answer-question
better ways to market
increase clutch share
what is their perception of LuK
good take aways
good feeling of people buying product